Is It Time for a Netflix Cinema?

There’s no doubt that Netflix are much more than just a streaming media company as more and more full length movies are bypassing cinema to be released solely on Netflix. It all started with “Beasts of No Nation” back in October 2015 but that also had a limited cinematic/theatrical release at the same time.

Now fast-forward a couple of years and there are now 59 (yes, fifty-nine) Original Movies on Netflix and plenty more on the way. “Bright“, starring Will Smith, will be arriving on 22nd December and upcoming sci-fi epic “Annihilation” will be exclusive to Netflix outside of USA, Canada and China in March 2018.

For the relatively small cost of Netflix, compared to a family ticket to your local cinema, this is obviously great value for money for some very big films. Remember, we’re not talking low-budget, ‘straight to VHS’ style movies here these are full budget Hollywood blockbusters with some huge names behind them.

One of the things I love about Netflix is that I can watch shows and movies when it suits me instead of having to stick to TV schedules or cinema show times. I’m going to hazard a guess that this is the main benefit for most people. That being said, I do like to see movies at the cinema – there’s something to be said for the big screen experience. There are much less distractions and compared to my 40″ Samsung TV the sound is way better. Seeing a film at the cinema is an experience in itself.

When I saw “Justice League” recently there was a trailer for “Bright”. I’d already seen the trailer but seeing it on a big screen with impressive sound just added a whole new dimension. It made me want to see the film at the cinema. But that will likely never happen… This got me thinking…:

What if Netflix moved into cinemas? Either building their own or striking up special deals with existing chains. This could benefit both Netflix and their subscribers. For Netflix the benefits would be staying on the good side of movie theatres by not taking away films from the cinema; they would be able to make money from non-subscribers – and this could then convert them into paying subscribers; there would be large posters saying “Netflix” in lots of cinemas. For the Netflix subscribers there would be the opportunity to see some big films on a big screen with great sound; there could be deals and offers for existing subscribers – discounted tickets, free snacks etc;

What are your thoughts? Would you like to see some Netflix Original movies on the big screen or are you happy to watch in the comfort of your home? Let us know in the comments below.

About MaFt

Film and TV fan, creator of New On Netflix (UK, USA, Australia and Canada), dad of two amazing children, code geek and passionate about autism.

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10 thoughts on “Is It Time for a Netflix Cinema?

  1. I think Netflix are missing a trick, they should try limited runs at the cinema with films that could be profitable for them and people would like the chance to see on the big screen (possibly with a discount or incentive as you suggest for subscribers), then put it on Netflix.

    I feel my subscription fee craps on Sky for value. Why shouldn’t they make a bit of extra money from what they are producing and give people the chance to see it at the cinema?

    1. Would you buy much if you are a subscriber? I’ve collected a lot, but I don’t buy as many Blu-rays now. I rent from Cinema Paradiso as everything you want isn’t on Netflix.

    2. Well there are still a lot of collectors, I know a few people that arent into streaming and they do feel its unfair how original content is only available to these streaming platforms. I would actually like to own some of the original content on bluray, i mean, what happens if Netflix went out of business and took its content with it?

    3. If there’s a market then why not? I still like to collect, just slowed it right down. Netflix is the only streaming service I use, Prime, Now TV and Play don’t compare at all to Blu-rays when I used them.

  2. I’m torn on this, in that I very rarely go to the cinema anymore as it’s one step up from a zoo, but – as with yesterday’s post on Annihilation – films need to be commercially successful in order to promote the industry. Not just the sequel situation with Annihilation, but also things like the relative ‘failure’ of the sedate and intelligent Blade Runner 2049 affecting future sci-fi films of that type.

    I guess what I’m saying is that I prefer to avoid the cinema and watch films when they’re on TV, but I’d also like those films to have a chance at cinema success first, as that is what the industry and creativity needs.

  3. For me, no.

    I was never a regular cinema-goer anyway, but I haven’t been to the cinema since Kingdom of Heaven in 2005, and I doubt I’ll ever go again. Not even for Star Wars, of which I am a huge fan. It holds interest for me as I see no real advantage, and I’m more than happy to wait for films I’m interested in to hit disc or Netflix/Amazon.

    I do wish, though, that Netflix would release their stuff on disc. I’d love to own physical copies of shows like Daredevil etc. It’s not like piracy would be more of an issue, because let’s be honest, you can download good quality copies of all these shows with BitTorrent anyway.

  4. No, no, no. Firstly, I strongly suspect, the management should not listen to the bean counters, as in the end technology will advance so fast, you will overextend yourselves financially, quickly be left behind, and face bankruptcy. Its an old model. You dont follow an old model….You come up with new solutions to complex problems.

    Most who download content illegally, do so because they absolutely love film and well written and acted series. They are in fact addicted to it.
    I dont pretend to know the ins and outs of the contractual set ups between cinemas and film studios, but I can see cinemas going the same way as video/DVD rental shops…..into oblivion.

    If studios released films at the same time as they were released in cinemas, for a decent and fair price, which should not be too difficult, given the much lower overheads, I suspect, most people would gladly log onto the studios site and pay for the high def movie rather than watch the crappy cam movies.

    I still do not understand why they have not followed that business model???

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