I read an interesting article over at Digital Spy today that claims a new ‘tool‘ (actually an advert for a VPN provider) proves that the UK has half the content of our American friends. This is simply not true and is at best badly worded and at worst an outright lie.
Over the last couple of years the UK (and other regions) catalogue has been steadily growing and actually isn’t far off the US in terms of numbers. At the time of writing there are 5,638 titles on US Netflix (a ‘title’ being a single show or movie eg all 5 seasons of Breaking Bad is a single title) with the UK having 4,693 – nothing like the figures claimed in the ‘Notflix’ tool. They say the UK only has 2,967 titles – which is roughly what UK Netflix had in July 2016.
Their figures also differ wildly for Canada and Australia too. ‘Notflix’ claims there are only 2,044 titles in Australia when there are actually 4,196 and for Canada they say 3,591 when there are actually 5,179. Figures for other countries when compared to other trusted sources are also inaccurate.
I like to think the best of people so I will put forward a possible reason for this discrepancy and that it is just a badly-worded bit of marketing. Perhaps their figures show which American content is available in the UK without taking into account all the UK content that isn’t available in America. So, the UK might have half of the content that America has BUT it also has lots of other content – at the end of the day, they are selling access to a VPN so they want people to think they’re getting more for their money.
Regardless of the reason(s) for the incorrect figures, the truth is that US Netflix DOES NOT have twice as much content as UK Netflix.
UPDATE 28th October 2017
I’ve been doing a bit of number crunching – what better way to spend a Saturday morning?!
UK Netflix has 1,704 titles that USA Netflix doesn’t.
USA Netflix has 2,631 titles that UK Netflix doesn’t.
There are 2,998 titles that are available in both regions.
I have a feeling that the VPN Company’s “Notflix” marketing is using these figures – i.e. things in the US that are not available in the UK and completely ignoring the fact that there are 1,704 titles that the UK also has. It’s like they have assumed that the US catalogue is the full list of all available titles on Netflix…