Yesterday with the launch of a number of new Originals, such as “Russian Doll” and “Velvet Buzzsaw”, Netflix quietly launched a new animation / ident. The five second ‘Netflix’ logo before an Original starts was previously the ‘baddummmmmwaaaaarrrrr’ sound with the red Netflix logo on a white background. The new logo, added to the start of new Netflix Originals since 1st February, has the same classic sound but now with the red N on a black background that expands out into a spectrum of colours to show “the spectrum of stories, languages, fans, & creators that make Netflix beautiful”.
You can see it below or load up any of the following shows:
SOME PERSONAL NEWS: Starting today there's a new logo animation before our originals. It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — now on a velvety background to better set the mood.
And before you ask: no, the sound isn’t changing pic.twitter.com/itwYXRe6ZF
— See What's Next (@seewhatsnext) February 1, 2019