Have You Seen The Latest 🍆-based Marketing In Netflix?

Netflix have been promoting their new Original film “The Package” in a rather novel way. If you search for the ‘🍆’ aubergine (also known as an ‘egg-plant’) emoji in the Netflix app then you get their new film as the top search result. For those not up on their emoji’s the aubergine is often used to represent the male sex organ. Why would they use this to promote a film? Well, if you watch the trailer below then it will all make a bit more sense…

When five teens go on a spring break camping trip, an unfortunate accident sets off a race against time to save their friend’s most prized possession.

About MaFt

Film and TV fan, creator of New On Netflix (UK, USA, Australia and Canada), dad of two amazing children, code geek and passionate about autism.

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