At present there are 3 price tiers for Netflix depending how many screens you want to view on simultaneously and what resolution video you want to receive. These tiers and prices are shown below:
Basic – £5.99 / $7.99 / €7.99 – 1 screen – SD quality
Standard – £7.99 / $10.99 / €10.99 – 2 screens – HD quality
Premium – £9.99 / $13.99 / €13.99 – 4 screens – UHD quality
The new price tier for Ultra is being shown by Italian Blog Tutto Android as being €16.99 which allows 4 screens in Ultra HD. The Premium tier currently allows 4 screens in UHD but this may be reduced to 2 screens UHD and the Standard tier may be reduced to a single screen in HD (some users are being shown the new screen numbers while others the current numbers).
Ultra – ~£11.99 / $16.99 / €16.99 – 4 screens – UHD quality
While this isn’t technically a price increase, if it is rolled out then many users will need to upgrade to the next tier to continue getting the same level of service. I currently subscribe to the Standard plan at £7.99 a month as we never need more than 2 screens at the same time, however if that is reduced to a single screen then I will need to upgrade to the Premium plan in order to keep using it on 2 screens.
One thing to bear in mind is that with previous contractual/subscription changes Netflix have always allowed users to continue on their current price point for a considerable time after the price has changed so we would expect a similar approach if the number of screens does end up being reduced.
CNET received an email from Netflix stating that “We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.” They also clarified that the tests may not end up being rolled out.