The British Board of Film Classification (BBFC) has announced a collaboration with Netflix with the aim to classify all content available on the streaming service with appropriate BBFC ratings. The law currently only requires films and TV shows with physical released to have a BBFC age rating but Netflix have, for many years, chosen to pay for the BBFC to rate their Original SVOD content too. However, Netflix are now taking this a step further to apply the ratings to all content such as the large number of TV shows or foreign films that have never had a physical release in the UK. These titles currently have the guidance ratings such as ‘Teen’ or ‘Mature’ (see below) which were updated at the end of 2017.
The collaboration with Netflix is a year-long self-ratings pilot which will see the online streaming service move towards in-house classification using BBFC age ratings, under licence. Netflix will use an algorithm to apply BBFC Guideline standards to their own content, with the BBFC setting those standards and auditing ratings to ensure consistency. The goal is to work towards 100% coverage of BBFC age ratings across the platform.
The current Netflix Maturity ratings are shown below – these will gradually be replaced with BBFC ratings in the UK.
ALL: which is equivalent to U – Universal, suitable for all
GUIDANCE: which is equivalent to PG – Parental Guidance
TEEN: which is equivalent to 12 – Over 12
MATURE: which is equivalent to 15 – Over 15
ADULT: which is equivalent to 18 – Over 18
See the full BBFC press release here: http://www.bbfc.co.uk/about-bbfc/media-centre/bbfc-and-netflix-announce-new-age-ratings-partnership-parents-demand-greater