BARB (Broadcasters’ Audience Research Board) have released a new report on SVOD (Subscription Video on Demand) usage in the UK and have shown that Netflix is subscribed to in nearly twice homes in the UK than Amazon Prime. While neither SVOD companies share official subscriber numbers, reports like BARB’s give a good insight into these figures. For example, in the UK there are around 7.5 million homes with Netflix compared to Amazon’s 3.8 million and NowTV’s 1.2 million. That means a total of 9.4 million homes in the UK, that’s about 1/3 of all homes, have at least one SVOD subscription.
In terms of growth, Netflix has grown by 22% in the UK, Amazon by 51% and NowTV by 70% with an overall growth of 24% for all SVOD services.
Streaming services like Netflix are clearly becoming a staple part of TV for many people nowadays and are no longer simply niche markets. The full report also goes into a lot more detail about SVOD usage in the UK if statistics are your kind of thing.
Read the full report from BARB here: http://www.barb.co.uk/download/?file=/wp-content/uploads/2018/01/BARB-SVOD-White-Paper_FINAL.pdf