According to The Verge, Netflix will soon be doing away with the 5-star rating we’ve known for years – and replacing it with a simple thumbs up/down system. The reason, they say, is to get more people rating films and TV shows. A simple ‘yes’ or ‘no’ requires less thought than thinking of a rating out of five – beta tests over the last year have shown a 200% increase in ratings when using the new method. The new system will roll out worldwide throughout April.
Netflix have long prided themselves on their recommendation algorithms but these do work best when users rate what they watch. More ratings results in better recommendations – simple!
As well as the new rating system, Netflix are also going to start using “percentage matching” to give users an idea of how much a show or movie matches their tastes. Although to me, this is something they already do with the ‘red stars’ which show what they think you will rate it before you actually add your own, yellow star, rating.
What do you think to the new system? Do you rate films and shows after you watch them and will you be more likely to rate them with a simpler thumbs up/down system?