Netflix has used it’s first quarter earning’s report to reveal a rare glimpse of the viewing figures of some it’s original programming including “The Umbrella Academy”, “Triple Frontier”, “The Highwaymen”, its Fyre Festival documentary and also it’s projected viewing figures for the David Attenborough-narrated “Our Planet”.
On Tuesday Netflix announced that in its first four weeks of streaming the adaptation of Gerard Way and Gabriel Bá’s “The Umbrella Academy” was watched by 45 million households. Whilst “The Highwaymen” which stars Kevin Costner and Woody Harrelson, was watched by more than 40 million households in its first month. However both of these were eclipsed by the action film “Triple Frontier” which stars Ben Affleck and was watched by 52 million households in it’s first four week period.
It would appear that documentaries on Netflix don’t fare as well when it comes to viewers as “Fyre: The Greatest Party That Never Happened”, about the controversial music festival was only watched by 20 million households in the same period and the projected figures for David Attenborough’s “Our Planet”, are currently standing at 25 million for it’s first month of release.
It is interesting to note that Netflix considers a series as “viewed” if at least one episode has been watched at least 70% of the way through.