Netflix Want Piracy to be Socially Unacceptable

Netflix are recruiting a co-ordinator for their “Global Copyright & Content Protection Group” (rolls off the tongue, doesn’t it?) in a bid to keep their Original content out of the pirates hands as well as to try and ‘shame’ people into not pirating in the first place. A lot of Netflix’s Original content ends up on various torrent sites, streaming sites, usenet groups and more which means they don’t recoup as much money as they could – the end result being that Netflix ‘lose’ money to the pirates and have to do fun things like slight price increases.

The team will continue to handle the takedown notices to the illegal sharing sites as well as “[gather] data on pirate streaming sites, cyberlockers and usenet platforms” and “evaluate new technological solutions to tackle piracy online”. Their hope being that, in the long run, piracy will be seen as a socially unacceptable.

What are your thoughts on this? Is fighting piracy a lost-cause? Should Netflix invest more in protecting their content? If a Netflix show was very hard to find would you just prefer to pay because it’s easier? Let us know in the comments below – but please do keep it nice!

About MaFt

Film and TV fan, creator of New On Netflix (UK, USA, Australia and Canada), dad of two amazing children, code geek and passionate about autism.

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15 thoughts on “Netflix Want Piracy to be Socially Unacceptable

  1. Or they could address the underlying issue of distributors being cocks. Want to pay for Hulu? Can’t, you’re not in the USA. Want to watch on Netflix ? Can’t because there’s five seasons on Netflix but only two on the country you’re in. Want to watch ? Can’t because you need another cable subscription (usually in a different region).

    I’d LOVE to see a straw poll of WHY things are pirated. Cost? Sometimes. Problems such as those above which are CAUSED by the industry? I’m betting most.

  2. For a lot of people, it will be simply because it’s ‘free’.

    For others, it will be cost. I can’t speak for other countries, but the subscription model in the UK is utter bullshit. If you enjoy US shows, you need numerous subscriptions. For example, you’ll need one bundle for Sky One, a more expensive bundle if you want SyFy, and if you’re on Virgin you can’t get Sky Atlantic at all, so no WestWorld for you… unless you subscribe to Amazon as well.

    And then there are the delays with certain shows appearing on certain services, if they appear at all. Some shows appear the day after the US airing, some the week after, and others not until a year or more later. So if you want to discuss with friends, or even just avoid spoilers on the internet, you want/need to see a show as soon as possible.

    There’s also a case to state that piracy can help a show gain an audience it may not otherwise reach. Breaking bad was helped by piracy, according to its creator…
    http://variety.com/2013/tv/news/breaking-bad-creator-vince-gilligan-piracy-boosted-shows-popularity-1200737192/

    That same article also discusses how Game of Thrones has undoubtedly gained more paying subscribers on US cable as a direct result of piracy.

    And let’s not forget that no UK channel picked up Breaking Bad while it was running. The first two seasons were shown on two different channels, but both dropped it… so during its run, piracy was the *only* way to see it in the UK. It only got a complete run in the UK in 2015, about 18 months after it had ended.

    Ultimately, I think the issue is caused by corporate greed. They want to make as much money as possible, as quickly as possible… so they sell a show with timed exclusivity to a particular broadcaster/service for more money. The best thing for consumers would be if they the producers of shows told people like Sky that they could have a show, but not exclusively; then they could sell to Sky, Amazon, Netflix, etc. and probably make more money, as well as allowing consumers to watch on the platform of their choice.

    We get our TV via Virgin, and I also subscribe to both Netflix and Amazon Prime Video. But I will admit that there are still a few shows which I obtain via ‘other methods’ for a mix of all the above reasons bar the first.

    1. Completely agree! It’s definitely the distributors/studios that are the problem and not always Netflix. Netflix *could* say ‘no’ to any content that they can’t get a global license for but then that isn’t good for those in the countries where they *can get it…

  3. I tell you what’s unacceptable! Cinemas charging £13 a ticket and film rental being £6. That’s what’s shocking. I used to have Netflix when u could have any server but now it’s just uk the content is rubbish. So that’s what adds to piracy. I think it’s become more exceptable if anything because of these reasons.

    1. I disagree with the ‘UK content being rubbish’ argument. Lots of Americans and Canadians quite often want to watch stuff that’s on UK Netflix. It’s just different – although doing these sites I’m seeing more and more global content added over the last 12 months.

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