Netflix are recruiting a co-ordinator for their “Global Copyright & Content Protection Group” (rolls off the tongue, doesn’t it?) in a bid to keep their Original content out of the pirates hands as well as to try and ‘shame’ people into not pirating in the first place. A lot of Netflix’s Original content ends up on various torrent sites, streaming sites, usenet groups and more which means they don’t recoup as much money as they could – the end result being that Netflix ‘lose’ money to the pirates and have to do fun things like slight price increases.
The team will continue to handle the takedown notices to the illegal sharing sites as well as “[gather] data on pirate streaming sites, cyberlockers and usenet platforms” and “evaluate new technological solutions to tackle piracy online”. Their hope being that, in the long run, piracy will be seen as a socially unacceptable.
What are your thoughts on this? Is fighting piracy a lost-cause? Should Netflix invest more in protecting their content? If a Netflix show was very hard to find would you just prefer to pay because it’s easier? Let us know in the comments below – but please do keep it nice!