Netflix have been working behind the scenes on testing a new addition to the TV interface for its streaming service. The new interface is designed to make it easier to find what to watch when you’re limited to just a few buttons on a remote control and, if you ask me, looks quite similar to how YouTube integrate their menu in the TV app. It follows the same idea as the website and smartphone apps where you can easily switch between series and films
The animation below shows the process and you can see the menu options of search, home, series, movies, My List and new. The new interface will begin rolling out around the globe from today.
The new TV interface was designed to make the Netflix experience simpler and more intuitive in a few different ways. First, it is now easier to search and view new content added to the service. It is also far simpler to start browsing with either a series or movie; our research has shown us that while a member generally isn’t sure what exact title they want to watch, they have a pretty good sense of whether they are in the mood for a quick series episode or a longer movie experience. We’ve also made it easier to access titles you’ve saved for later viewing in My List. In our testing of this new interface, we saw that that this simpler design helped members find something great to watch.