Shoe Dog: The History of Nike Is Coming to Netflix

Netflix have optioned* the rights to The New York Times bestseller “Shoe Dog”, written by Phil Knight, that tells the story of the Nike shoe company that he co-founded. Five-time Academy Award nominated producer Frank Marshall will produce the film alongside Knight. Golden Globe and Emmy Award winners Scott Alexander and Larry Karaszewski (Dolemite Is My Name!, Ed Wood, The People vs. Larry Flynt, The People v. O.J. Simpson: American Crime Story) are writing the screenplay.

I look forward to working with my friend, the great Frank Marshall, in bringing my story and the story of Nike to the screen. I have been gratified by the reception my book has received and think that we can explain my journey and the story of Nike to an even larger audience in collaboration with Netflix.

– Phil Knight

In this instant and tenacious New York Times bestseller, Nike co- founder and board chairman emeritus Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $36 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

*OK, I admit… I had to Google the phrase ‘to option’ – if you didn’t know then it basically means they have the temporary rights so it’ll likely be a Netflix Original initially but then be made available elsewhere at a later date.

About MaFt

Film and TV fan, creator of New On Netflix (UK, USA, Australia and Canada), dad of two amazing children, code geek and passionate about autism.

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