The Black Godfather: See the Unlikely Rise of Music Executive Clarence Avant

For decades, entertainers, athletes, and political figures have turned to a single man for advice during the most pivotal moments in their lives and careers. “The Black Godfather” charts the exceptional and unlikely rise of Clarence Avant, a music executive who, until now, has deliberately chosen to remain behind the scenes as he influenced legends such as Bill Withers, Quincy Jones, Muhammad Ali, Hank Aaron, and Presidents Barack Obama and Bill Clinton. Escaping from the Jim Crow South and emerging as a powerhouse negotiator on both coasts at a time when deep-seated racism penetrated every corner of America, Avant defied notions of what a black executive could do and redefined the industry for entertainers of color altogether. Driven by a sense of equality, loyalty, and justice, he continues to influence hit-makers — including Jimmy Jam and Terry Lewis, L.A. Reid, and Babyface — serving as the go-to adviser in their personal and professional lives. Directed by Reginald Hudlin and featuring interviews with Snoop Dogg, P. Diddy, Diane Warren, Lionel Ritchie, Suzanne de Passe, David Geffen, Jerry Moss, Sir Lucian Grainge, Cecily Tyson, and Jamie Foxx, among others, The Black Godfather pulls the curtain back on the maestro himself, projecting a spotlight on the man who’s spent his entire career ensuring that it shined on others. The documentary arrives on June 7th and you can watch the trailer below.

About MaFt

Film and TV fan, creator of New On Netflix (UK, USA, Australia and Canada), dad of two amazing children, code geek and passionate about autism.

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